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Drive Traffic to Your Website With Search Engine Optimization (SEO)

Table of contents

  • Part 1

    Incorporate SEO in your organization’s marketing strategy

    • 1

      Discover how Google works

    • 2

      Assess the relevance of SEO for your organization

    • 3

      Build your roadmap

    • Quiz: Describe how Google works and the purpose of SEO

  • Part 2

    Research appropriate keywords and key phrases

    • 1

      Recognize the various types of keywords

    • 2

      Begin your keyword research

    • 3

      Geotag your keywords

    • Quiz: Identify relevant keywords

  • Part 3

    Optimize your website

    • 1

      Install the right tools

    • 2

      Perform an audit of your website

    • 3

      Optimize the content of your web pages

    • 4

      Build your content machine

    • 5

      Get some practice by optimizing a page of content

    • Quiz: Follow on-page SEO best practices

  • Part 4

    Boost your ranking with backlinks

    • 1

      Increase your website's authority

    • 2

      Build partnerships

    • 3

      Get your first backlinks

    • Quiz: Get your first links

  • Part 5

    Measure the impact of your SEO strategy

    • 1

      Analyze your KPIs with Google Analytics

    • 2

      Track your progress using Google Search Console

    • Quiz: Use the appropriate tracking tools

Use the appropriate tracking tools

Test your knowledge!

Create an account for free or log in to take this course and complete this quiz.
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Question 1

Question 2