Construct a Client Brief

Evaluated skills

Create a client brief per industry standards

Description

To complete this quiz you will need to refer to the emails in Part 2. You can view them by downloading the following PDFs of Christie's first and second emails.

Question 1
Which of the following paraphrased statements from Christie’s emails would you describe in the "Where Are we Now?" section of the client brief?
Careful, there are several correct answers.
- 43 percent of women shoppers online are purchasing men’s briefs for themselves rather than someone else.
- Women shoppers mainly wear men’s briefs as lounge or sleepwear.
- The new line will have smaller sizes, a wider and more playful variety of colors and patterns, and tagless waistbands.
- Brevity has a clear idea of best-selling combinations of colors and patterns.
- None of the above.
Question 2
Which of the following objectives described in Christie’s emails should be listed in the "Where Do we Want to Be?" section of the client brief?
Careful, there are several correct answers.
- Log all new women’s line sales.
- Log all regular men’s briefs sales to women buyers for themselves.
- Log the colors and patterns for each new line sale.
- All new work must be integrated into the current system.
- None of the above.
Question 3
Christie never mentions directly the need for any reports that the new software should be capable of producing. She does, however, give indications regarding the analysis of certain pieces of data that the system must perform. Which of the following reports can you safely assume the system should produce, based on the requirements she has listed in her emails?
Careful, there are several correct answers.
- A comparison of new line sales compared to regular line sales, per-location.
- A comparison of new line sales by color and pattern.
- Demographics data for each brick-and-mortar store location.
- Demographics changes over time per brick-and-mortar store location.
- None of the above. Reports cannot be inferred; they must be specifically requested.

Evaluated skills

Description

Question 1

Question 2

Question 3