Whether working in marketing is your dream, or you're already in the industry, at some point, you will need to know all about paid advertisement campaigns.
You may be wondering who does what to launch a campaign, how much it costs, and what metrics you should use to measure success. This course covers all these questions!
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The course comprises three sections, each with several chapters, ending with a quiz to check what you’ve learned.
Each chapter contains a short video. The written content goes deeper into detail and applies all of the theory to a case study.
Throughout this course, we’ll use a fictional product - an organic energy drink called Bio Boost🥤, which is just about to hit the market. We will use Bio Boost🥤 to bring all the theory to life.
Our fictional product in this course - an energy drink!
Advertising is a fascinating subject to study – and there’s a lot to take in. Join me in the next chapter and we’ll start by talking about market positioning.
