At the end of this BOOST program, you will be able to:

• Develop an editorial calendar
• Drive traffic to your website by integrating SEO best practices into content production
• Report on the effectiveness of a content marketing strategy
• Check the compliance of an asset with the initial brief and industry standards
• Write copy in the brand's tone of voice
• Create basic multimedia assets based on a style guide
• Brief a creative team to develop assets for digital marketing campaigns

Prerequisites

To enroll in this program, you need to meet the following conditions:

• Language Level: for non-native speakers, a professional level of written and spoken English is required. This is equivalent to a CEFR level of B2, an IELTS band score of 6.5, or a TOEFL score of 80.
• Equipment: access to a computer (PC or Mac), a webcam, and a good internet access (3.2 Mbps upload and 1.8 Mbps for download). You can use an Internet speed test to find out like High Speed Internet.
• Education Level: a high school diploma / GCSE level.