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Marketing & Communication

Drive Traffic to Your Website With Search Engine Optimization (SEO)

Find out how to implement an effective SEO strategy as part of your organization's overall online marketing plan. Increase organic traffic from Google to your website.
DifficultéFacile10 heures
Ce cours en libre accès vous intéresse ?

Hi!

My name is Mike, and I am a digital marketer and SEO consultant for OpenClassrooms. I created this course with Léo Sider, an SEO consultant based in France, and we are thrilled to share everything we know about the basics of SEO with you.

Unlike paid advertising, SEO (search engine optimization), also called natural referencing, is a set of techniques used to increase the amount of traffic (number of visitors) to your website from free or organic search engine results.

If you are looking to optimize your website so that it appears higher in search results and, therefore, attracts more customers, or if you want to establish a long-term organic search strategy for your organization, wait no more and start this course today!

Objectifs pédagogiques

  • Incorporate SEO in your organization’s marketing strategy
  • Describe how search engines work
  • Identify relevant keywords for your website
  • Optimize a website by following on-page SEO best practices
  • Optimize a website by following off-page SEO best practices
  • Track the impact of your SEO strategy

Et si vous en faisiez votre métier ?

Suivez une des formations diplômantes de notre école 100% en ligne, et transformez vos connaissances en compétences professionnelles.

  • Formations jusqu’à 100 % financées
  • Date de début flexible
  • Projets professionnalisants
  • Mentorat individuel

Contributeurs

Professeurs

Mike Miello

I make websites to help businesses look pro, be found, and grow online - Learn more at my website: Webodew.com

Leo Sider

Entrepreneur & consultant Stratégie Digitale, spécialisé en SEO et Growth Hacking.

Créé par

Mis à jour le 23/01/2025

Licence

Marketing & Communication

Drive Traffic to Your Website With Search Engine Optimization (SEO)

DifficultéFacile10 heures
Cours en libre accès