Our Employers team helps the world's leading companies develop their talent at scale through online educational programs, and helps all companies, large and small, create highly inclusive pools of tech talent leveraging our revolutionary Apprenticeship model.
Two things are going on here:
Find companies who'd like to train their employees in a cost- and time-effective way. They might be interested in upskilling, reskilling, onramp, or education-as-a-benefit programs leveraging our Spark, Boost, and Pivot product offerings.
Find companies who need to hire new employees. We connect them with apprentices who will spend part of their time working at the company and part of their time learning as students on OpenClassrooms.
The Employers Team isn't just about selling: they act as trusted advisors helping corporations tackle their talent development challenges.
The Employers Team is composed of people working on one of the team's missions:
This team sells our products to large companies in France, by meeting the customers in the field (hence their name!). It can take a while to close a deal because processes in bigger companies take longer, but once the contract is signed it’s usually a big one! Their role is to approach prospects and to develop existing customers to help improve their workforce development strategy affected by the transformation, shortage or obsolescence of jobs. Sales include both farmers and hunters, profiles specialised in large accounts (+5000 employees) as well as in the mid market (1000 to 5000 employees).
The Apprenticeship Sales team is in charge of commercializing our apprenticeship offering to corporate customers. The team includes two types of profiles: Apprenticeship Sales Representatives and Matchmakers. Their goal is to make sure that all customers (large and small) find their apprentices. Matchmakers are in daily contact with both recruiters to meet their needs and offer them the best candidates, as well as with the candidates, to help them find their ideal employer.
Our International team’s objective is to grow the OpenClassrooms brand and customer base in new markets and territories outside France. The primary focus right now is on the UK and US, where through the support of an Advisory Board in each, we are developing clear and focussed go-to-market strategies that help us develop new business and the right brand/content partnerships. Early successes include global brands like Facebook, Amazon and Deliveroo who use our online education model to reskill and transition their own employees, freelancers, or wider communities (through scholarships), into high demand jobs of the future.
Attila leads the Employers team. Before joining OpenClassrooms, he headed enterprise sales for Europe West at Thomson Reuters where he oversaw the introduction of a joint quant analytics offering with Palantir Finance to the European market, amongst other responsibilities.
Meetings or Habits
The Employers Team has a weekly sales call meeting every Monday. In this meeting, they talk about:
Signed deals: How did we do last week compared to our ambitions, and which opportunities can we close this week? 🤑
Sales activity: How many meetings are scheduled with potential customers? How much do we expect to sell shortly? How confident are we about closing the deals?
Customer objections and current problems: What are customers saying? Does our offer suit them or not? If not, how can we improve the proposals?
This is the only formal meeting. Of course, this doesn't mean they don't talk to each other!
As the team grows and its missions evolve, this meeting agenda might change in the near future. The team is currently considering this.
Collaboration With Other Teams
Working with corporate customers is an exciting but challenging mission as our customers are highly demanding. Making them happy is only possible thanks to a close collaboration with Employer Success, B2B Marketing, Content and Product teams, as well as strong involvement with the Career Services and Legal teams, among others.
The Employers team also regularly exchanges best practices and cross-sells with Social Programs.