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Mis à jour le 21/12/2023

Win Support for Your Digital Transformation Strategy

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  • Win support for your digital transformation strategy


This quiz will test you on how to put together a business case for your digital transformation roadmap - identifying stakeholder types, what to include in your business case, and how to maintain that support over the period of your digital transformation project


  • Question 1

    Which types of stakeholders are the most important for you to engage with when winning support for your digital transformation roadmap?

    Attention, plusieurs réponses sont possibles.
    • Blockers - the people who see improvement projects as distracting.

    • Talkers - the people who are most easily accessible and often warm toward your project.

    • Mobilizers - who may or may not appear initially in favor of your project, but who can champion, challenge, or teach others about your plans.

  • Question 2

    At Every Note, (the publisher who decided to put their content online introduced in the Part 1 quiz), a Blocker objects to publishing content online. He says that if they publish their content online, no-one will buy the magazine any longer. How might you persuade them to agree to the transformation plan and overcome their objection?

    Attention, plusieurs réponses sont possibles.
    • A clearly argued business plan that illustrates the difference between the risks and benefits of the digital transformation versus option of carrying on as usual.

    • Rely on a majority vote to overcome the Blocker - you'll never change a Blocker's mind.

    • Winning the support of other stakeholders - particularly Mobilizers - to help convince the Blocker that the plan should be adopted.

    • Appeal to the Blocker's superior in the organization to overrule them.

  • Question 3

    Which of these would you expect to include in your business case?

    Attention, plusieurs réponses sont possibles.
    • A strong sales pitch, big on vision and short on detail, so as not to tie down your project too tightly.

    • A clear, concise set of arguments that avoids hyperbole in favor of consideration of the risks, costs, and benefits of the project.

    • A demonstration of the impact of doing nothing to contrast with the impact of your proposed plan.

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