Mis à jour le 24/07/2020
Win Support for Your Digital Transformation Strategy
- Win support for your digital transformation strategy
This quiz will test you on how to put together a business case for your digital transformation roadmap - identifying stakeholder types, what to include in your business case, and how to maintain that support over the period of your digital transformation project
Which types of stakeholders are the most important for you to engage with when winning support for your digital transformation roadmap?Attention, plusieurs réponses sont possibles.
Blockers - the people who see improvement projects as distracting.
Talkers - the people who are most easily accessible and often warm toward your project.
Mobilizers - who may or may not appear initially in favor of your project, but who can champion, challenge, or teach others about your plans.
At Every Note, (the publisher who decided to put their content online introduced in the Part 1 quiz), a Blocker objects to publishing content online. He says that if they publish their content online, no-one will buy the magazine any longer. How might you persuade them to agree to the transformation plan and overcome their objection?Attention, plusieurs réponses sont possibles.
A clearly argued business plan that illustrates the difference between the risks and benefits of the digital transformation versus option of carrying on as usual.
Rely on a majority vote to overcome the Blocker - you'll never change a Blocker's mind.
Winning the support of other stakeholders - particularly Mobilizers - to help convince the Blocker that the plan should be adopted.
Appeal to the Blocker's superior in the organization to overrule them.
Which of these would you expect to include in your business case?Attention, plusieurs réponses sont possibles.
A strong sales pitch, big on vision and short on detail, so as not to tie down your project too tightly.
A clear, concise set of arguments that avoids hyperbole in favor of consideration of the risks, costs, and benefits of the project.
A demonstration of the impact of doing nothing to contrast with the impact of your proposed plan.