Blockers - the people who see improvement projects as distracting.

Talkers - the people who are most easily accessible and often warm toward your project.

Mobilizers - who may or may not appear initially in favor of your project, but who can champion, challenge, or teach others about your plans.

A clearly argued business plan that illustrates the difference between the risks and benefits of the digital transformation versus option of carrying on as usual.

Rely on a majority vote to overcome the Blocker - you'll never change a Blocker's mind.

Winning the support of other stakeholders - particularly Mobilizers - to help convince the Blocker that the plan should be adopted.

Appeal to the Blocker's superior in the organization to overrule them.

A strong sales pitch, big on vision and short on detail, so as not to tie down your project too tightly.

A clear, concise set of arguments that avoids hyperbole in favor of consideration of the risks, costs, and benefits of the project.

A demonstration of the impact of doing nothing to contrast with the impact of your proposed plan.