What Is the Role of a Digital Marketer?

In this role, you will be responsible for leveraging digital channels (email, social media, websites, online ads, etc.) to design, build, and implement marketing campaigns, generate leads, and drive customer sales. 

You will also harness analytics to identify weaknesses and find ways to improve your marketing efforts across all digital channels.

You will work with teams from all parts of the company: management, data analysts, graphic designers, copywriters, sales reps, and others! These stakeholders will count on you to choose the digital marketing tools that best meet their growth needs. 

What Will I Learn in This Training?

By the end of this path, you'll be able to:

• Describe the role of marketing and digital marketing in a modern business.
• Identify new content trends.
• Segment customers.
• Complete a competitive analysis.
• Describe an audience using data.
• Identify customer needs.

In addition to these technical skills, you will learn transversal or “soft” skills, which will help you grow as a digital marketer, and allow you to progress in your career.

Who Is Eligible to Enroll?

To get started on this training, you need to have the following prerequisites:

• U.K.: Be over 19 years of age and have the right to work in the U.K.
• Language: a good level of English (for non-native speakers, a CEFR level of B2, an IELTS band score of 6.5, or a TOEFL score of 80 is recommended).
• Have a high school/secondary school degree, vocational certificate, or equivalent.
• Have taken the course Discover Digital Marketing.
• Have access to a computer (PC or Mac), headphones, a webcam, and a stable internet connection.

How Will I Learn at OpenClassrooms?

Our learning method is unique and revolves around two elements: professional projects and dedicated mentoring sessions.

Projects

 At OpenClassrooms, learning is project-driven because that’s the fastest way to become proficient. Projects offer hands-on experience so you can hit the ground running when you start your new job.  

This path has four projects that you’ll need to complete, one at a time. You’ll receive a detailed brief with the context, customer requirements, and additional details. Then it’s up to you to go and make it real! To do this, you’ll have to be creative, coming up with innovative solutions to the questions at hand.

Want to see an example of a project? Read our blog post here.

Mentorship

During your path, you will be assigned a mentor who will offer one-to-one support via weekly video conference sessions. This mentor will offer guidance on your projects, help define objectives, and coach you until you reach them. Our mentors are dedicated professionals who are experts in their field and have experience in sharing their know-how with our students.