Product intelligence is a key element in the development of a company's strategy, enabling it to understand the evolution of its market, to identify business opportunities, to anticipate risks and to build its product positioning. 

In this training program, you will analyze your product desirability via Lean methods and competitive studies, to unleash its full potential.

With this program, you will be able to:

• Set up a monitoring system 
• Select relevant sources of information 
• Design a working prototype of a product
• Assess a product's desirability 

Prerequisites to enroll

• Level of study:  Bachelor's degree in a relevant field (engineering, design, online business) or a year of equivalent experience as a Product Manager or Software Engineer
• Language: Certificate not older than 2 years to demonstrate a minimum level of English B2. Certificates accepted: 
• • English Diploma from a secondary institution (private or public) or an accredited higher learning institution
•  • Linguaskill minimum score: 160 • BULATS minimum score: 60 • TOEIC minimum score: 785 • IELTS minimum score: 6.5
•  • TOEFL iBT minimum score: 88 • Cambridge FCE / CAE / BEC HIGHER / BEC VANTAGE minimum score or grade: B or 160 
• • Certificate from a language center demonstrating a minimum level of B2 (including the number of training hours completed and the company signature or stamp) Don’t have one of these certificates? Find out where to take an exam.
• Equipment:
• Access to a computer (PC or Mac), headphones, a webcam, and a stable internet connection.

To perfect your skills

In order to perfect your skills in Product Management, we recommend the following programs: 

• Strategy and development of digital projects
• Agile project management
• Alignment of the product with user needs