Marketing & Communication
Drive Traffic to Your Website With Search Engine Optimization (SEO)
Hi!
My name is Mike, and I am a digital marketer and SEO consultant for OpenClassrooms. I created this course with Léo Sider, an SEO consultant based in France, and we are thrilled to share everything we know about the basics of SEO with you.
Unlike paid advertising, SEO (search engine optimization), also called natural referencing, is a set of techniques used to increase the amount of traffic (number of visitors) to your website from free or organic search engine results.
If you are looking to optimize your website so that it appears higher in search results and, therefore, attracts more customers, or if you want to establish a long-term organic search strategy for your organization, wait no more and start this course today!
Learning outcomes
- Incorporate SEO in your organization’s marketing strategy
- Describe how search engines work
- Identify relevant keywords for your website
- Optimize a website by following on-page SEO best practices
- Optimize a website by following off-page SEO best practices
- Track the impact of your SEO strategy
Turn it into a career
Take one of our 100% online diploma training programs, and transform your know-how into professional skills.
- Up to 100% of your training program funded
- Flexible start date
- Career-focused projects
- Individual mentoring
Table of contents
- Part 1
Incorporate SEO in your organization’s marketing strategy
- Part 2
Research appropriate keywords and key phrases
- Part 3
Optimize your website
- Part 4
Boost your ranking with backlinks
- Part 5
Measure the impact of your SEO strategy
Marketing & Communication