Hi!
My name is Mike, and I am a digital marketer and SEO consultant for OpenClassrooms. I created this course with Léo Sider, an SEO consultant based in France, and we are thrilled to share everything we know about the basics of SEO with you.
Unlike paid advertising, SEO (search engine optimization), also called natural referencing, is a set of techniques used to increase the amount of traffic (number of visitors) to your website from free or organic search engine results.
If you are looking to optimize your website so that it appears higher in search results and, therefore, attracts more customers, or if you want to establish a long-term organic search strategy for your organization, wait no more and start this course today!
