Now let's talk about money! 💶
The OpenClassrooms business model is multi-tiered to align with our mission of making education accessible to all.
All our courses are available to everyone for free (yes, for free!). But we manage to make money anyway. How? 🤑
There are several paid offers that you can subscribe to. There are offers for both students and employers (which is why we have two sales teams).
An important part of our revenue comes from B2C (business to consumer): we charge customers directly, which in our case, is our students.
Students enroll in one of our signature OpenClassrooms paths - many of which award students an associate's, bachelor's, and master's -level diploma accredited by the French board of education. The same accreditation process in the UK and the US has started.
Paths are conducted online through a mix of videos, online reading, and projects a student would face in a future role.
Students that sign up for a path are paired with experienced professionals in their field who serve as a dedicated mentor. Mentors help with their coursework, and career coaches help them find a job. We are so confident in our model that we will refund a student’s tuition if they don’t find a job within six months of graduation!
Paths take from 6 to 18 months to complete and range from 300€ to 500€/ month. Training paths can be started or canceled anytime throughout the year.
Students can also choose to follow their training path through an apprenticeship. What does this mean?
The content is exactly the same (courses, projects, mentor), but they do it while working part-time in a company. Yes, it takes more time to complete a path this way, but fees are covered by the employer (the path is free for the student!), and students get a job from day one!
We sell employers a whole range of products for their different needs. Let’s dive in!
Upskilling – Help employees get new skills
Our upskilling product focuses on detecting competency gaps within a company.
Companies can introduce their employees to new technologies by encouraging them to take OpenClassrooms courses that best suit their needs. This way, we can help companies identify their hidden talent and suggest additional training through an OpenClassrooms path thanks to our reskilling program.
Reskilling – Help employees change jobs
Our reskilling product helps to transform an employee from job A to job B. It can also be used for internal mobility in big companies, outplacement strategies (employees leaving a company), and for Pro-A (internal apprentices, who are already in a company).
Employees follow an OpenClassrooms path to learn a new job. They can also use this product to get better at their current position and get a promotion!
Apprenticeships – Help companies hire new talent
We offer our clients an innovative solution where we find promising job candidates that companies can hire while we train them through online apprenticeships.
During an apprenticeship, a job seeker works part-time for the company while spending the rest of the week working towards their certification with OpenClassrooms.
Apprenticeships last as long as the company desires but usually last for one year. At the end of the year, the company has the option to hire the apprentice full-time.
Here is how it works:
A company is looking for a specific type of profile.
We learn precisely what their needs are.
We identify the OpenClassrooms path that best fits their needs.
We search for candidates who'd like to participate in an apprenticeship with this company and path.
Selected candidates start working at the company while simultaneously studying with OpenClassrooms. Most often, they spend 3-4 days a week at the company and dedicate the rest of the week to their studies.
OpenClassrooms can set up cohorts of students from all over the world with year-round start dates. Students study wherever they can connect to the internet, so there is no need to waste time commuting.
This shakes up the education, career mobility, and employment worlds as fully accredited online apprenticeships have never been possible before.
Of course, the money earned doesn't all go into OpenClassrooms' pockets! 💸
Our biggest expenses come from course creation, mentor fees, and operating costs (we are a fast-growing company!).
Some courses require frequent updates and maintenance. As you know, technology changes quickly!