We live in an era where businesses operate in an environment of incredible technological innovation and customers have more choices than ever before.
Businesses want to deliver better and faster benefits to customers than their competitors. Still, they face many challenges: global competition, an evolving business ecosystem, and rapidly changing market conditions.
How do you build a product that customers love while also helping a business achieve its objectives? It requires coping with a fast-changing environment, responding to changing customer needs, experimenting, and learning quickly. In this context, agile methodologies have become a popular choice for project management frameworks in product development.