We live in an era where businesses operate in an environment of incredible technological innovation and where customers have more choice than ever before.
Businesses want to deliver benefits to customers better and faster than their competitors, but they will face many challenges in the process: global competition, an evolving business ecosystem, and rapidly-changing market conditions.
How do we build a product that customers love while also helping a business achieve its objectives? This requires being able to cope with a fast-changing environment, to respond to changing customer needs, to experiment, and learn quickly. It is in this context that Agile Methodologies have become a popular choice for project management frameworks in product development.