Research is a fundamental element of any design project. Through research, we remove assumptions and judgments, which enables us to discover insights from the user's perspective.
In this course we'll examine different approaches to research, depending on the kind of information you're looking to uncover. We'll examine biases and limitations of research, along with best practices for interviewing and getting out in the field and talking people. Then we'll look at how to analyze your data and findings to make it meaningful for informing your next steps.
Investing in research up front will save you time, money, and energy in the long run. Even minimal research can have a significant impact. It is essential to ensure you're designing for the right audience. Not only can research give you valuable insights, you may uncover directions you never would have considered otherwise.