Research is a fundamental element of any design project. Through research, we remove assumptions and judgments, enabling us to discover insights from the user's perspective.
We'll examine different research approaches in this course, depending on the kind of information you're looking to uncover. First, we'll explore biases and research limitations, along with best practices for interviewing and talking to people in the field. Then we'll look at how to analyze your data and findings to help inform your next steps.
Investing in research upfront will save you time, money, and energy in the long run. Even minimal inquiry can have a significant impact. However, it's essential that you design for the right audience. Not only can research give you valuable insights, but you may also uncover directions you would never have considered otherwise.