Last updated on 12/5/18
Make your research add value
- Determine which style of research fits your needs
In terms of design research, what does the phrase "what people say they do vs. what they really do" mean?
People don't know what they're talking about.
People may say one thing, but when you observe them in their environment you notice different behaviors.
People have a psychological response when completing an activity.
People always behave the way they say.
What does "in the field" or "field work" refer to? [Select all answers that apply.]Careful, there are several correct answers.
Working on a farm.
Getting out of your environment, and observing users in their own natural habitats.
Visiting a location where your users are.
What is confirmation bias?
Bias occurs when situations where our background, personal experiences, societal stereotypes, and cultural context can impact our decisions and actions without us realizing.
Bias is when you don't have enough time to complete your research and are too embarrassed to tell your team.
Bias makes design research richer because it pulls on your own experiences.