• 10 hours
  • Easy

Free online content available in this course.

course.header.alt.is_video

course.header.alt.is_certifying

Got it!

Last updated on 12/5/18

Make your research add value

Log in or subscribe for free to enjoy all this course has to offer!

Evaluated skills

  • Determine which style of research fits your needs
  • Question 1

    In terms of design research, what does the phrase "what people say they do vs. what they really do" mean?

    • People don't know what they're talking about.

    • People may say one thing, but when you observe them in their environment you notice different behaviors. 

    • People have a psychological response when completing an activity.

    • People always behave the way they say.

  • Question 2

    What does "in the field" or "field work" refer to? [Select all answers that apply.]

    Careful, there are several correct answers.
    • Working on a farm.

    • Getting out of your environment, and observing users in their own natural habitats. 

    • Visiting a location where your users are.

  • Question 3

    What is confirmation bias?

    • Bias occurs when situations where our background, personal experiences, societal stereotypes, and cultural context can impact our decisions and actions without us realizing.

    • Bias is when you don't have enough time to complete your research and are too embarrassed to tell your team.

    • Bias makes design research richer because it pulls on your own experiences.