People don't know what they're talking about when it comes to desks.

People may say one thing about desks, but when you observe how they use them in their environment, you notice different behaviors.

People have a psychological response when completing an activity at their desk.

People always behave the way they say.

Working behind your computer and analyzing survey data from a recent poll.

Getting out of your office environment, and observing standing desk users in their environment.

Visiting retail locations that sell your desks and watch how people interact with it.

Going to a retail shop and testing out the competitors' desks.

Based on user feedback, you determine that the next desk version should include USB outlets to recharge phones.

You decide the new desk dimensions without speaking to any users to get a sense of ideal desk space.

You decide the desks should be white because you think most people will like that over others.

Prior to making the desks, you already assume that males that work for tech companies will represent the main buyers of the desks.