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Last updated on 10/3/22

Set Up Your Research Project

Evaluated skills

  • Set Up Your Research Project


Scenario: Imagine that you are a product designer for a company specializing in producing standing desks called “Stand Can.” You have been asked to conduct user research to gather feedback and understand customer desires for developing the newest, improved desk model.  

Tasks: Answer the following questions to help you apply user research concepts you just learned to your product designer role at Stand Can.

  • Question 1

    In terms of design research, what does the phrase “what people say they do” vs. “what they do” mean?

    • People don't know what they're talking about when it comes to desks.

    • People may say one thing about desks, but when you observe how they use them in their environment, you notice different behaviors.

    • People have a psychological response when completing an activity at their desk.

    • People always behave the way they say.

  • Question 2

    When conducting research for Stand Can, what would "in the field" or "field work" refer to?

    Careful, there are several correct answers.
    • Working behind your computer and analyzing survey data from a recent poll.

    • Getting out of your office environment, and observing standing desk users in their environment.

    • Visiting retail locations that sell your desks and watch how people interact with it.

    • Going to a retail shop and testing out the competitors' desks.

  • Question 3

    What are examples of unconscious bias?

    Careful, there are several correct answers.
    • Based on user feedback, you determine that the next desk version should include USB outlets to recharge phones.

    • You decide the new desk dimensions without speaking to any users to get a sense of ideal desk space.

    • You decide the desks should be white because you think most people will like that over others.

    • Prior to making the desks, you already assume that males that work for tech companies will represent the main buyers of the desks.

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