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Design

Apply metrics to design decisions

Every product is different. Examine the metrics that will help inform design decisions. Use storytelling to communicate data visually through simple but effective charts and graphs.
DifficultyMedium10 hours
Interested in this free-access course?

When it comes to metrics, many people use generic data that won't actually tell you much about your users! In this course, you'll learn to draw from product goals to distill ways of measuring user behavior. We'll even provide a framework to help you do this.

In part one, we'll look at different places you can turn to in order to measure actionable behaviors of users including Google Analytics and heat maps. We'll also consider how you can measure the quantitative side of usability testing to consider user performance. Then we'll look at how to combine all your user insights to see which variation of your design works best through A/B testing.

Your findings will not only be something that you can use to inform design decisions, but it's also a useful way to communicate with clients and stakeholders to help get them on board with the decisions you make. In part two, we'll examine how you can create simple data visualizations to help tell a story from the data you uncover.

Remember, design is an iterative process. Sometimes a series of small, incremental changes can have the biggest impact on the quality of your users' experience and meeting your end goal.

The skills learned in this course are beneficial for UX designers, UX researchers, and anyone working with digital products.

Learning outcomes

  • Identify actionable metrics that measure user behavior
  • Articulate the value of quantitative data in product development
  • Interpret the data of various BI tools to gain user insights
  • Conduct usability and A/B testing to gain user insights
  • Create clean, simple graphs
  • Tell a story through data visualization

Turn it into a career

Take one of our 100% online diploma training programs, and transform your know-how into professional skills.

  • Up to 100% of your training program funded
  • Flexible start date
  • Career-focused projects
  • Individual mentoring

Contributors

Instructor

Anne Ditmeyer

Designer and creative consultant who writes and travels. Find me online at anneditmeyer.com + @pretavoyager!

Created by

OpenClassrooms

Last updated: 1/23/2025

License

Design

Apply metrics to design decisions

DifficultyMedium10 hours
Free-access course