Design
Apply metrics to design decisions
When it comes to metrics, many people use generic data that won't actually tell you much about your users! In this course, you'll learn to draw from product goals to distill ways of measuring user behavior. We'll even provide a framework to help you do this.
In part one, we'll look at different places you can turn to in order to measure actionable behaviors of users including Google Analytics and heat maps. We'll also consider how you can measure the quantitative side of usability testing to consider user performance. Then we'll look at how to combine all your user insights to see which variation of your design works best through A/B testing.
Your findings will not only be something that you can use to inform design decisions, but it's also a useful way to communicate with clients and stakeholders to help get them on board with the decisions you make. In part two, we'll examine how you can create simple data visualizations to help tell a story from the data you uncover.
Remember, design is an iterative process. Sometimes a series of small, incremental changes can have the biggest impact on the quality of your users' experience and meeting your end goal.
The skills learned in this course are beneficial for UX designers, UX researchers, and anyone working with digital products.
Learning outcomes
- Identify actionable metrics that measure user behavior
- Articulate the value of quantitative data in product development
- Interpret the data of various BI tools to gain user insights
- Conduct usability and A/B testing to gain user insights
- Create clean, simple graphs
- Tell a story through data visualization
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Table of contents
- Part 1
Apply metrics to uncover UX problems
- 1
Understand the value of quantitative and qualitative data
- 2
Decide which metrics to collect
- 3
Use Google Analytics or other BI tools to monitor user behavior
- 4
Measure user performance in usability testing
- 5
Learn about users from heat maps and scroll maps
- 6
A/B test to improve outcomes
- 7
Get some practice by using the HEART framework to determine metrics
Quiz: Think critically about metrics
- Part 2
Create simple data visualizations to communicate information