• 10 hours
  • Medium

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Last updated on 11/28/19

Think critically about metrics

Evaluated skills

  • Identify actionable metrics that measure user behavior
  • Articulate the value of quantitative data in product development
  • Interpret the data of various BI tools to gain user insights
  • Conduct usability and A/B testing to gain user insights
  • Question 1

    Which of the following is NOT an example of a vanity metric?

    • There are 5 million monthly visits to our website.

    • 50 people signed up for the newsletter from the website.

    • The average time spent on the homepage is 1:45 min.

    • There are 300 active users who open the app and send a sticker at least three times a week.

  • Question 2

    What is the value of finding ways to measure user behavior?

    • Through measuring specific aspects of behavior you know where you can take action that will lead to more sign-ups, purchases, etc.

    • When outcomes are pre-defined and next steps are pre-determined, when the results are in, the team already what actions they will take.

    • When users move through a user flow, we can watch metrics to see where the drop-off is happening, to learn where to focus on improvements.

    • All of the above.

  • Question 3

    Why is it important to consider both quantitative and qualitative data?

    • Numbers are more authoritative, but stakeholders only want to have qualitative input.

    • You only need to consider quantitative or qualitative. Too much data is bad for product development.

    • Quantitative data can tell us what happened, and qualitative data can help tell us why something happened.

    • All of the above.

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