- 10 hours
- Medium
Free online content available in this course.
course.header.alt.is_video
course.header.alt.is_certifying
Got it!Last updated on 11/28/19
Think critically about metrics
Evaluated skills
- Identify actionable metrics that measure user behavior
- Articulate the value of quantitative data in product development
- Interpret the data of various BI tools to gain user insights
- Conduct usability and A/B testing to gain user insights
Question 1
Which of the following is NOT an example of a vanity metric?
There are 5 million monthly visits to our website.
50 people signed up for the newsletter from the website.
The average time spent on the homepage is 1:45 min.
There are 300 active users who open the app and send a sticker at least three times a week.
Question 2
What is the value of finding ways to measure user behavior?
Through measuring specific aspects of behavior you know where you can take action that will lead to more sign-ups, purchases, etc.
When outcomes are pre-defined and next steps are pre-determined, when the results are in, the team already what actions they will take.
When users move through a user flow, we can watch metrics to see where the drop-off is happening, to learn where to focus on improvements.
All of the above.
Question 3
Why is it important to consider both quantitative and qualitative data?
Numbers are more authoritative, but stakeholders only want to have qualitative input.
You only need to consider quantitative or qualitative. Too much data is bad for product development.
Quantitative data can tell us what happened, and qualitative data can help tell us why something happened.
All of the above.
- Up to 100% of your training program funded
- Flexible start date
- Career-focused projects
- Individual mentoring