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Apply metrics to design decisions

Table of contents

  • Part 1

    Apply metrics to uncover UX problems

    • 1

      Understand the value of quantitative and qualitative data

    • 2

      Decide which metrics to collect

    • 3

      Use Google Analytics or other BI tools to monitor user behavior

    • 4

      Measure user performance in usability testing

    • 5

      Learn about users from heat maps and scroll maps

    • 6

      A/B test to improve outcomes

    • 7

      Get some practice by using the HEART framework to determine metrics

    • Quiz: Think critically about metrics

  • Part 2

    Create simple data visualizations to communicate information

    • 1

      Tell a story though data

    • 2

      Consider your audience and context

    • 3

      Decide on an approach to present information

    • 4

      Use digital tools to visualize data

    • Quiz: Graphing data

Think critically about metrics

Test your knowledge!

Create an account for free or log in to take this course and complete this quiz.
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Question 1

Question 2