There are 5 million monthly visits to our website.

50 people signed up for the newsletter from the website.

The average time spent on the homepage is 1:45 min.

There are 300 active users who open the app and send a sticker at least three times a week.

Through measuring specific aspects of behavior you know where you can take action that will lead to more sign-ups, purchases, etc.

When outcomes are pre-defined and next steps are pre-determined, when the results are in, the team already what actions they will take.

When users move through a user flow, we can watch metrics to see where the drop-off is happening, to learn where to focus on improvements.

All of the above.

Numbers are more authoritative, but stakeholders only want to have qualitative input.

You only need to consider quantitative or qualitative. Too much data is bad for product development.

Quantitative data can tell us what happened, and qualitative data can help tell us why something happened.

All of the above.