Apply psychology to design

User experience design is centered around human experiences. Psychology is one way we can better understand the behaviors, habits, motivations, expectations, and emotions of the people using products. We can look to psychology to better understand how users engage with the digital worlds we've created.

In this course we'll examine psychology from a cognitive, social, and emotional perspective, developing different tools for understanding behaviors, advocating for design decisions, and considering ways to present information to users as clearly and succinctly as possible.

Whether you're trying to understand the information architecture or navigation of a website, the user flow of making a purchase, the way customers sign up for your service, or the world you create through the words you use and story you tell, psychology can help us approach design issues through the lens of a user. We want to go beyond asking users what they want, in order to understand what influences determine the decisions they make.

In part one of this course, we'll examine the world of the user through how they think, behave, and create habits. In part two, we'll examine how users make decisions and look at the emotional side of design.

This course was originally created as part of the UX designer path.