• 10 hours
  • Easy

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Last updated on 5/4/20

Think about the user in UX writing

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Evaluated skills

  • Identify microcopy
  • Integrate the language of users
  • Put the user at the center of the process to guide content decisions
  • Question 1

    How can you use metrics and data to inform content strategy?

    • Understand keywords that the audience uses to search for information.

    • Examine where users drop off in a user flow, then conduct usability tests to consider how wording could be updated for clarity.

    • Look to which are the most visited pages, and which pages are ignored to reconsider which information is really necessary.

    • All of the above.

  • Question 2

    Why is it important to listen to the language users use during usability tests?

    • It ensures you use language that designers and developers are familiar with.

    • It can help inform how the team may want to talk about the product or name features in a way that is directly inspired by users.

    • SEO is defined by usability tests.

    • All of the above.

  • Question 3

    What is noteworthy about GOV.UK in terms of content design?

    • Rather than presenting the information the government wanted to share, it shifted the focus to the voice of constituent needs and desires.

    • The responses to questions are often quite short and concise.

    • It is a resource that benefits the entire field of content design by sharing resources and discussing their approach.

    • All of the above.