10 hours- Easy
Free online content available in this course.
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Got it!Last updated on 2/10/23
Think about the user in UX writing
Evaluated skills
- Put the user at the center of the process to guide content decisions
- Integrate the language of users
- Identify microcopy
Question 1
How can you use metrics and data to inform content strategy?
Understand keywords that the audience uses to search for information.
Examine where users drop off in a user flow, then conduct usability tests to consider how wording could be updated for clarity.
Look to which are the most visited pages, and which pages are ignored to reconsider which information is really necessary.
All of the above.
Question 2
Why is it important to listen to the language users use during usability tests?
It ensures you use language that designers and developers are familiar with.
It can help inform how the team may want to talk about the product or name features in a way that is directly inspired by users.
SEO is defined by usability tests.
All of the above.
Question 3
What is noteworthy about GOV.UK in terms of content design?
Rather than presenting the information the government wanted to share, it shifted the focus to the voice of constituent needs and desires.
The responses to questions are often quite short and concise.
It is a resource that benefits the entire field of content design by sharing resources and discussing their approach.
All of the above.
- Up to 100% of your training program funded
- Flexible start date
- Career-focused projects
- Individual mentoring
