All coursesEffective product managers are data-driven in their decision-making. Learn the necessary concepts, tools and frameworks to ensure that your product goals are being met.
Design
Analyze metrics to define a data-driven product strategy
Medium12 hours
Interested in this free-access course?
Product managers need to be comfortable using data as a vital part of their decision-making. Data-driven product management means understanding how to use data to measure what is happening in your product and how effective your product is at making users happy and helping the business reach its objectives.
Data-driven product management deconstructs the company's strategy into objectives that we need to measure progress against. Only by being a data ninja can you dig deep into how well you are achieving strategic objectives, how to diagnose problems, and how to know when you are changing course effectively.
Learning outcomes
- Identify methods used in data driven strategy
- Explain how to analyze data for decision-making
- Describe common product metrics and when to use them
- Recognize how to use Google Analytics to gain key insights about user behavior
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Table of contents
- Part 1
Learn the fundamentals of data-driven product management
- Part 2
Identify the right metrics for your context
- Part 3
Learn how to use Google Analytics
