• 6 hours
  • Medium

Free online content available in this course.

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Last updated on 4/14/20

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Course introduction

CRM (or customer relationship management) is much more than just another three-letter acronym. It’s the lifeblood of your business. It describes how you understand the way your customers do business with you – and sets out how you communicate with them throughout the life of that business relationship.

In short, this course will teach you how to make your organization more successful.

My name is Mike, and I've spent the past fifteen years working in the CRM industry – both running an agency that designed and implemented CRM strategies and as a senior executive with tech companies who offer the software that powers good CRM strategy.

Good CRM strategy, using well-designed CRM software, will create real value for both your organization and your customers. This course will show you how to design your CRM strategy to do just that – and how to put it into practice.

Are you ready to take your first steps in the world of customer relationship management? Sign up now and head over to chapter one!

Table of contents


Example of certificate of achievement
Example of certificate of achievement