Advertising is everywhere around us! In this course, you'll find out how businesses create and deliver an ad campaign. You'll discover the different steps you need to take to create a successful campaign of your own.
A lot goes into a campaign: developing an advertising strategy that considers the full context (your market position, goals, target audience, budget, etc.), then choosing the different types of media and selecting service providers to create and deliver the campaign, and finally working with tools to measure how well your campaign performed.
In this course, you'll find out how to develop a coherent strategy, create a campaign from scratch, and measure its benefits and costs.
So, if you want to launch a successful ad campaign, sign up now and learn the fundamentals of advertising!
Meet your teachers:
Rodolphe designed the original version of this course in French. He has 18 years of experience in advertising. He started his career at Ogilvy and worked for 8 years in various Parisian agencies before setting up his own communication agency. After 16 years working for advertisers and brands. He recently wrote a thesis that deals with digital transformation challenges and how brands have attracted millennials. He is now a consultant in communication and digital marketing.
Mike created the English version of this course, based on Rodolophe's original course. Mike will be your instructor throughout this course. He has worked in marketing and advertising for over 30 years, starting his career in newspapers and magazines, before switching in 1997 to the brave new digital advertising world.