Have you ever wondered how to promote a brand? Attract more visitors to a site? Convert prospects into customers, and then turn them into ambassadors? Then you have come to the right place.
You might already know what online advertising, SEO, emailing, or community management involves. If so, you are familiar with some digital marketing branches – but there are so many that you might wonder where to start.
If you're starting out, the term "digital marketing" might not be clear to you. But don't worry! In this introductory course, we'll start from scratch. You will gradually learn the fundamentals and essential techniques of this fascinating field.
Once you've completed the first part of this course, you will be able to explain the concept of digital marketing to a beginner.
In the second part, you'll learn how to develop an actionable digital marketing strategy and integrate it into a marketing plan.
Finally, once you've mastered the basics, I'll show you how to improve the performance of your digital marketing activity at each level of the customer relationship.
By the time you complete this course, you'll have the knowledge and skills to get started in digital marketing. I've done everything to make it as interesting and comprehensive as possible; whether you're a beginner or not, don't wait: take this course right now!
Guillaume is a digital communications professional, teacher, and the Director of Learning Products at OpenClassrooms. He is passionate about building learning technologies that help empower individuals and organizations to better manage their skills and become lifelong learners. Guillaume is the original author of this course in French.
Mike's goal is to empower growth through transformation with integrity. After 30 years in advertising and marketing, he entered the digital marketing space in 1997. With board experience as CEO, entrepreneur & NED, Mike went on to found SMTW Limited, an advisory and mentoring firm. Mike co-created the English version of this course with Sam.
Sam is currently a client experience executive at Attest. She has worked in digital marketing for 10 years as a planner, strategist, and research consultant. Her work revolves around making the complex seem simple and accessible to her clients. Sam co-created the English version of this course with Mike.