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Marketing & Communication
Create an Effective Email Campaign
Emailing is the preferred channel for generating revenue and building customer loyalty. Learn how to design effective emailing campaigns to take advantage of this essential tool.Medium
12 hours
Interested in this free-access course?
Emailing is the preferred channel to maintain and strengthen your customer relationships. It is a subtle, creative, and comprehensive communication tool. In this course, you will learn how to master the finer points of email!
This course has been designed in such a way that you can follow it in its entirety or go directly to specific parts depending on your learning needs. You will learn how to design the strategy, write your messages, send your emails technically, optimize their performance, and improve deliverability.
My name is Stephanie, and I will be your guide in this course. With the help of digital marketing expert and consultant Mike Weston, we will accompany you, step by step, in designing a high-quality emailing campaign.
Learning outcomes
- Develop an emailing strategy
- Write a Persuasive Marketing Email
- Send an email campaign
- Optimize campaign performance
- Improve campaign deliverability.
Requirements
Prerequisites: None! You can jump right in.
Table of contents
- Part 1
Develop an Email Strategy
- Part 2
Write a Persuasive Marketing Email
- Part 3
Send an Email Campaign
- Part 4
Optimize Campaign Performance
- Part 5
Improve Campaign Deliverability
Contributors
Instructors
Stephanie Root
Actress, Public speaking and Business English trainer
