• 8 hours
  • Medium

Free online content available in this course.

course.header.alt.is_video

course.header.alt.is_certifying

Got it!

Last updated on 4/14/22

Log in or subscribe for free to enjoy all this course has to offer!

Course introduction

Would you believe me if I told you that all your marketing decisions could be made through a scientific approach?

If you want to constantly improve your digital marketing performance, you must know how to measure, analyze, and interpret data.

Fortunately, there are a ton of tools to help you do this, with a key one being Google Analytics!

In this course, you will discover the basics of web analytics. You will then learn how to set up Google Analytics and analyze your website's data. Finally, you will discover how you can read data by creating and testing your hypotheses.

By the end of this course, you will know how to use this analysis tool employed by almost 60% of websites currently found on the Internet. Are you ready?

Let’s move on to Chapter 1!

Table of contents


Example of certificate of achievement
Example of certificate of achievement