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Marketing & Communication

Understand Your Audience With Google Analytics

Get familiar with Google Analytics learn how to collect, explore and analyze data to boost engagement and improve your performance on the web !
Medium
8 hours
Interested in this free-access course?

Would you believe me if I told you that all your marketing decisions could be made through a scientific approach?

If you want to constantly improve your digital marketing performance, you must know how to measure, analyze, and interpret data.

Fortunately, there are a ton of tools to help you do this, with a key one being Google Analytics!

In this course, you will discover the basics of web analytics. You will then learn how to set up Google Analytics and analyze your website's data. Finally, you will discover how you can read data by creating and testing your hypotheses.

By the end of this course, you will know how to use this analysis tool employed by almost 60% of websites currently found on the Internet. Are you ready?

Let’s move on to Chapter 1!

Learning outcomes

  • Discover the Basics of Web Analytics
  • Explore Data with Google Analytics
  • Read data through hypothesis testing

Requirements

Prerequisite

To follow this course, you must know the basics of CRM and digital marketing.

You can check out this OpenClassrooms course to level up : Discover Digital Marketing.

Required tool: Google Analytics

Turn it into a career

Choose one of our 100% online degree programs, and transform your know-how into professional skills.

  • Up to 100% of your training program funded
  • Flexible start date
  • Career-focused projects
  • Individual mentoring

Contributors

Instructors

Eleanor Bougie-Smith

Digital Marketing trainer and strategist specialising in Social Media and Measurement/Reporting, inspiring users to do marketing confidently

Rich Clarke

Digital Marketing maestro at SocialB - helping businesses grow with a passion for SEO, PPC, CRO, Lead Gen and Web Analytics.

Gwenael Rivet

Digital Marketing | Growth specialist (Master)

Created by

Last updated: 1/23/2025
License

Marketing & Communication

Understand Your Audience With Google Analytics

Medium
8 hours
Free-access course