With 1.9 billion daily active users in 2021, Facebook is an essential platform for interacting with your target market and reaching new prospects.
But Facebook is, above all, Meta, an extremely powerful group including social networks and platforms like Instagram, Messenger, and WhatsApp, among others. Your target audience uses these platforms all the time: at the office, on the go, relaxing on the sofa after a long day at work, and even before going to bed. Everyone interacts with each other in one massive forum.
The power of Facebook ads comes from Facebook's ability to target the people you want to reach very precisely. But how do you use them? Without any sort of preliminary knowledge, it's very easy to get lost.
In the first part, we will see how Facebook helps you target your audience. Then, you'll see how to launch your campaign, from creating a Facebook Page to configuring it. Finally, I will give you professional-level tips to optimize your campaign using A/B testing.
Discover how to use Facebook ads to highlight your posts, generate engagement with your target market, and optimize your budget!
