Welcome to this course about customer relationship management (CRM)!
Get Familiar With Some Key Definitions
Here is a recap of a couple of the key terms we'll go over in the course.
It is particularly useful for marketing or customer services departments. These teams need to analyze those customers’ relationships with them to improve them, focusing on customer retention and sales growth.
In this course, we will talk about CRM in two ways.
The first is CRM as a strategy, which describes the principles behind customer relationship management, including goals and steps you’ll take to maximize the value of your customer relationships.
The second way is CRM as software, which refers to the technology you use to deliver your CRM strategy.
Get Familiar With the Course Resources
The course consists of three parts, each of which is split into multiple chapters. Each chapter contains:
A short video.
A text that recaps the video and goes deeper into detail.
In terms of assessments, there are three quizzes in this course, one per part.
So if you’re ready, let’s go and discover what CRM is all about.
