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Analyze Metrics to Define a Data-Driven Product Strategy

Effective product managers are data-driven in their decision-making. Learn the necessary concepts, tools and frameworks to ensure that your product goals are being met.
Moyenne
12 heures
Ce cours en libre accès vous intéresse ?

Product managers need to be comfortable using data as a vital part of their decision-making. Data-driven product management means understanding how to use data to measure what is happening in your product and how effective your product is at making users happy and helping the business reach its objectives.

Data-driven product management deconstructs the company's strategy into objectives that we need to measure progress against. Only by being a data ninja can you dig deep into how well you are achieving strategic objectives, how to diagnose problems, and how to know when you are changing course effectively.

Objectifs pédagogiques

  • Identify methods used in data driven strategy
  • Explain how to analyze data for decision-making
  • Describe common product metrics and when to use them
  • Recognize how to use Google Analytics to gain key insights about user behavior

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Contributeurs

Professeur

Patrick O’Malley

Currently Product Management Consultant @ Product Smart. Previously Head of Product @ Yahoo! Answers. Imperial College MBA.

Créé par

Mis à jour le 24/02/2025
Licence

Design

Analyze Metrics to Define a Data-Driven Product Strategy

Moyenne
12 heures
Cours en libre accès