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Launch a Facebook Ad Campaign
Table of contents
Part 1
Prepare Your Campaign
1
Understand the Value of Facebook
2
Learn Facebook Vocabulary
3
Get to Know Your Audience
4
Find the Audience That Matches Your Persona
Quiz: Prepare Your Ad Campaign
Part 2
Launch Your First Campaign
1
Prepare Your First Campaign
2
Step 1: Set Your Objective
3
Step 2: Configure the Ad Set
4
Step 3: Draft Your Ad
5
Track Conversions With the Facebook Pixel
Quiz: Launch Your First Facebook Campaign
Part 3
Maintain Your Campaign
1
Optimize Your Campaign
2
Refine Your Audience
3
Improve Your Campaigns With A/B Testing
Quiz: Maintain Your Campaign
Table of contents
Part 1
Prepare Your Campaign
1
Understand the Value of Facebook
2
Learn Facebook Vocabulary
3
Get to Know Your Audience
4
Find the Audience That Matches Your Persona
Quiz: Prepare Your Ad Campaign
Part 2
Launch Your First Campaign
1
Prepare Your First Campaign
2
Step 1: Set Your Objective
3
Step 2: Configure the Ad Set
4
Step 3: Draft Your Ad
5
Track Conversions With the Facebook Pixel
Quiz: Launch Your First Facebook Campaign
Part 3
Maintain Your Campaign
1
Optimize Your Campaign
2
Refine Your Audience
3
Improve Your Campaigns With A/B Testing
Quiz: Maintain Your Campaign
Launch Your First Facebook Campaign
Question 1
Question 2