Voracious, unpredictable, complicated, and ambivalent

Volatile, uncertain, complex, and ambiguous

Vacillating, undecided, convoluted, and arduous

Vague, unsettled, changeable, and agitated

Produce more with fewer resources.

Spend no time planning and get on with the important job of executing and delivering.

Be more responsive to rapidly changing customer behavior and expectations.

Adopt new tools that can help them work faster.

Respond to competitive and market conditions.

Adapt to flexible, hybrid ways of working.

When companies are at the top of their existing S-curve, they are well optimized around specific technology and ways of working. This makes it harder to see the need to change and break open existing assumptions and reimagine different ways of doing things.

The move from one technology foundation to another can be costly.

Evolving from one way of working to another takes enormous time and effort.

Moving from one technology to another is hard because people don’t understand the new technology.