If you were to create your own definition of a digital transformation, which of these elements would you include?

Alchemy is a chain of drugstores with 300 outlets in retail locations with high foot traffic. Business has been getting tougher in recent years - caught between consumers purchasing beauty products online, and tough price competition with the big chain drugstores in the shopping districts, Alchemy needs to rethink how it does business. Conducting a SWOT analysis has shown that consumers are more likely to buy prescription medications from a retailer where they are known to the staff. The SWOT analysis, this would be classed as:

Magazine company Every Note has been publishing a range of music genre titles. Their revenue comes from a mixture of the magazine and advertising sales. But people are buying fewer and fewer magazines. Every Note decides it's finally time to embrace the digital future.
Which business models should they consider for their digital transformation?