Digital Marketer Apprenticeship

Launch successful digital marketing campaigns and measure their impact.

Période de formation

12 mois à temps plein

Durée de la formation

200 heures supervisées

Une formation flexible 100% en ligne

Démarrez à tout moment votre nouvelle carrière ! Disponible à temps partiel ? Pas de problème, étudiez à votre rythme.

Des projets professionnalisants

Apprenez les compétences clés de votre futur métier en validant 7 projets tirés de cas concrets d’entreprise.

Un accompagnement personnalisé

Bénéficiez de sessions de mentorat hebdomadaires avec un expert du métier.

Certification OpenClassrooms

Décrochez la certification « Digital Marketer Apprenticeship ».

Marketing & Communication

Digital Marketer Apprenticeship


Certification OpenClassrooms

Période de formation

12 mois à temps plein

Durée de la formation

200 heures supervisées

Digital Marketers are at the core of a business. What are their responsibilities?

A Digital Marketer’s job is to connect businesses with their customers when they’re online. They are responsible for leveraging digital channels to design, build, and implement marketing campaigns, as well as generating leads and driving customer sales. A Digital Marketer also harnesses analytics to identify weaknesses and find ways to improve marketing efforts across all digital channels. 

What Skills Will You Learn During Your Training?

Over the course of this training program, we'll teach you a variety of skills, including how to:

  • Research and watch market trends
  • Implement a digital marketing strategy
  • Improve web analytics and design
  • Use marketing tools for SEO improvements
  • Collect leads via a website, using landing pages and email automation

In addition to these technical skills, you’ll learn transversal or "soft" skills, which will help you grow in your career.

How Do OpenClassrooms Apprenticeships Work?  

Apprenticeship programs combine paid on-the-job learning with online project-based instruction that equips employees for high-demand careers in data, technology, and business development.

Here’s how it works:

  1. Onboarding (2-3 weeks prior to start of apprenticeship): Familiarizes both the apprentice and the employer with the training components and requirements. 
  2. Pre-apprenticeship (3 months of training): Provides the apprentice with scenario-based project learning coupled with weekly mentorship and skills building courses in preparation for the formal apprenticeship program.
  3. Apprenticeship (12 months on-the-job, with one day per week of instruction): Continues to build apprentice’s skills via on-the-job training, corresponding online instruction, and weekly one-to-one mentoring sessions. 
  4. Get certified! Following completion of the apprenticeship program, apprentices earn an industry-recognized and nationally portable credential from the U.S. Department of Labor. 

Online But Never Alone! 

Before, during, and after the training program, you’ll be accompanied by humans:

  • One-to-one weekly mentorship sessions with a professional in the field, in partnership with OpenClassrooms, who’ll provide you with support and guidance to complete your projects.
  • OpenClassrooms staff who’ll help you succeed in your apprenticeship.
  • Our global community of student peers with whom you’ll be in regular contact through our online platform. 

What Our Students Say About This Apprenticeship


 Quentin, Student on an apprenticeship

“What I like about OpenClassrooms is that it’s flexible. I’m also supported by a mentor (he’s great), who challenges my ideas and shows me lots of ways to approach an issue. Project assessments really develop my oral presentation skills. I was shy before, and now I feel more comfortable.”



Victoire, student on an marketing apprenticeship program

“What I find interesting in marketing and communications is that you need to be empathetic to understand how to talk to consumers, and also be versatile. It’s rare to find one job with so many diverse projects!”

Are You Eligible for This Apprenticeship?

To be eligible for this apprenticeship, you must demonstrate proof of the following prerequisites:

  • Be over 18 years of age and have the right to work in the U.S.
  • Have a high school/secondary school degree, vocational certificate, or equivalent.

Technical prerequisites

  • Master the fundamentals of computer literacy (high-school degree level)
  • Have basic experience in digital marketing, including knowledge in:
    • benchmark analysis
    • market research
    • online survey tools and SEO
    • landing page and email design tools

These skills could be validated by having successfully completed OpenClassrooms’ pre-apprenticeship path, an equivalent bootcamp, or by having completed the following courses:

Language: a good level of English (for non-native speakers, a CEFR level of B2, an IELTS band score of 6.5, or a TOEFL score of 80 is recommended).

Equipment: access to a computer (PC or Mac), headphones, a webcam, and a stable internet connection.

Votre certificat

  • OpenClassrooms est un établissement privé d’enseignement à distance déclaré au rectorat de l’Académie de Paris.

  • À l’issue de votre formation, sous réserve de validation de vos compétences par un jury, vous obtiendrez le certificat d’établissement OpenClassrooms « Digital Marketer Apprenticeship ».

Marketing & Communication

Digital Marketer Apprenticeship


Certification OpenClassrooms

Période de formation

12 mois à temps plein

Durée de la formation

200 heures supervisées

Une pédagogie basée sur la pratique

  • Obtenez des compétences clés en validant des projets professionnalisants.

  • Progressez à l'aide d'un expert du métier.

  • Gagnez un véritable savoir-faire ainsi qu’un portfolio pour le démontrer.

Les projets et compétences en détail

projet 1

Dive into your Digital Marketer Apprenticeship

Step into your new role and find out what it means to be a Digital Marketer. In this first project, you’ll also define your goals and your study schedule.

10 heures supervisées

Compétences acquises dans ce projet
  • Adopt a lifelong learning mindset
projet 2

Create a Campaign to Advertise a New Fragrance for a Luxury Brand

In this fictional project, your client, a luxury brand, is launching a new fragrance. Build a digital media strategy and initiate a paid ad campaign to promote it on several platforms. Earn a Google Ads certificate along the way!

40 heures supervisées

Compétences acquises dans ce projet
  • Combine secondary data sources with keyword research to profile and satisfy user intent
  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors
  • Participate in the implementation of online marketing strategy
projet 3

Improve the Design and Prepare the Launch of an SaaS Invoicing App

In this fictional project, you’re working for Flow, an accounting app for small businesses. It needs to be improved and promoted effectively in app stores. Critique the promotional visuals created by the brand team, and work on a new web design!

30 heures supervisées

Compétences acquises dans ce projet
  • Coordinate with developers to optimize Web site architecture for optimal visibility
  • Execute social media campaigns to inform search marketing tactics
  • Improve search-related activities through ongoing analysis using A/B
  • Collaborate with art design staffs to create multimedia internet content
projet 4

Help Ocean Heaven Build Their Social Media Strategy

In this fictional project, you are a volunteer for a non-profit association. Analyze their social media presence and improve their social media strategy using their channels and relevant partnerships.

30 heures supervisées

Compétences acquises dans ce projet
  • Create content strategies for digital media
  • Execute banner, video, or other non-text link ad campaigns.
  • Identify appropriate KPIs and report key metrics from digital campaigns
  • Manage communications with influencers
  • Participate in the development of online marketing strategy
projet 5

Identify Target Customer Groups for your Company

Get to know your company’s audience to improve targeting and then share your recommendations with other teams!

30 heures supervisées

Compétences acquises dans ce projet
  • Conduct market research analysis to identify personas, their goals and needs
  • Evaluate new emerging media or technologies and make recommendations for their application
  • Propose online or multiple-sales-channel campaigns to marketing executives
  • Collaborate with other marketing staff to integrate and complement marketing strategies
projet 6

Audit your Company’s Websites to Optimize their SEO

Help your company improve their SEO (search engine optimization) by identifying valuable keywords and developing an editorial calendar. Thanks to your work, they should gradually be positioned higher in search engines.

30 heures supervisées

Compétences acquises dans ce projet
  • Evaluate software for implementing online marketing campaigns
  • Manage reporting of search-related activities and provide analyses to marketing executive
  • Optimize digital assets and website exposure for search engine optimization (SEO)
projet 7

Capture New Prospects and Maximize their Lifetime Value on your Company's Website

Produce or update landing pages and a welcome email program/nurturing sequence to help your company win customers. Select the KPIs to measure and evaluate the results of your marketing efforts.

30 heures supervisées

Compétences acquises dans ce projet
  • Analyze Web metrics, such as visits, time on site, page views per visit
  • Conduct financial modeling for online marketing programs or Web site revenue forecasting
  • Develop commercial or technical specifications, such as usability, pricing, checkout
  • Keep abreast of government regulations and emerging Web technology
  • Conduct online marketing initiatives such as email promotions
  • Optimize shopping cart experience, Web site conversion rates against KPIs

Un accompagnement individuel & privilégié

  • Bénéficiez de sessions individuelles hebdomadaires avec un mentor expert du métier.

  • Progressez rapidement dans vos projets grâce à son excellence dans le partage de son savoir-faire.

La communauté OpenClassrooms

  • Comptez sur une communauté soudée d’étudiants prête à vous aider 24h/24, 7j/7.

  • Partagez vos questions et vos doutes avec des centaines d'étudiants, de mentors et de diplômés sur un réseau social privé.

Comment se déroule un parcours OpenClassrooms ?

Du choix de leur formation au premier jour de leur nouvelle carrière, nos étudiants racontent leur expérience et l'accompagnement qu'ils ont reçu, étape par étape.

Voir le détail des étapes

Formation mise à jour le 15 nov. 2023