Digital Marketer Apprenticeship

Digital Marketers are at the core of a business. What are their responsibilities?

A Digital Marketer’s job is to connect businesses with their customers when they’re online. They are responsible for leveraging digital channels to design, build, and implement marketing campaigns, as well as generating leads and driving customer sales. A Digital Marketer also harnesses analytics to identify weaknesses and find ways to improve marketing efforts across all digital channels. 

What Skills Will You Learn During Your Training?

Over the course of this training program, we'll teach you a variety of skills, including how to:

• Research and watch market trends
• Implement a digital marketing strategy
• Improve web analytics and design
• Use marketing tools for SEO improvements
• Collect leads via a website, using landing pages and email automation

In addition to these technical skills, you’ll learn transversal or "soft" skills, which will help you grow in your career.

How Do OpenClassrooms Apprenticeships Work?  

Apprenticeship programs combine paid on-the-job learning with online project-based instruction that equips employees for high-demand careers in data, technology, and business development.

Here’s how it works:

1. Onboarding (2-3 weeks prior to start of apprenticeship): Familiarizes both the apprentice and the employer with the training components and requirements. 
2. Pre-apprenticeship (3 months of training): Provides the apprentice with scenario-based project learning coupled with weekly mentorship and skills building courses in preparation for the formal apprenticeship program.
3. Apprenticeship (12 months on-the-job, with one day per week of instruction): Continues to build apprentice’s skills via on-the-job training, corresponding online instruction, and weekly one-to-one mentoring sessions. 
4. Get certified! Following completion of the apprenticeship program, apprentices earn an industry-recognized and nationally portable credential from the U.S. Department of Labor. 

Online But Never Alone! 

Before, during, and after the training program, you’ll be accompanied by humans:

• One-to-one weekly mentorship sessions with a professional in the field, in partnership with OpenClassrooms, who’ll provide you with support and guidance to complete your projects.
• OpenClassrooms staff who’ll help you succeed in your apprenticeship.
• Our global community of student peers with whom you’ll be in regular contact through our online platform. 

What Our Students Say About This Apprenticeship

 Quentin, Student on an apprenticeship

“What I like about OpenClassrooms is that it’s flexible. I’m also supported by a mentor (he’s great), who challenges my ideas and shows me lots of ways to approach an issue. Project assessments really develop my oral presentation skills. I was shy before, and now I feel more comfortable.”

Victoire, student on an marketing apprenticeship program

“What I find interesting in marketing and communications is that you need to be empathetic to understand how to talk to consumers, and also be versatile. It’s rare to find one job with so many diverse projects!”

Are You Eligible for This Apprenticeship?

To be eligible for this apprenticeship, you must demonstrate proof of the following prerequisites:

• Be over 18 years of age and have the right to work in the U.S.
• Have a high school/secondary school degree, vocational certificate, or equivalent.

Technical prerequisites

• Master the fundamentals of computer literacy (high-school degree level)
• Have basic experience in digital marketing, including knowledge in:
• benchmark analysis
• market research
• online survey tools and SEO
• landing page and email design tools

These skills could be validated by having successfully completed OpenClassrooms’ pre-apprenticeship path, an equivalent bootcamp, or by having completed the following courses:

• Discover Digital Marketing
• Conduct Design and User Research
• Drive Traffic to Your Website With Search Engine Optimization (SEO)

Language: a good level of English (for non-native speakers, a CEFR level of B2, an IELTS band score of 6.5, or a TOEFL score of 80 is recommended).

Equipment: access to a computer (PC or Mac), headphones, a webcam, and a stable internet connection.