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Do product research: analyze the competition and interview potential customers

Table of contents

  • Part 1

    Doing a competitive analysis

    • 1

      Learn the importance of competitive analysis

    • 2

      Discover the competitive analysis canvas

    • 3

      See an example competitive analysis canvas

    • 4

      Discover other competitive analysis tools

    • Quiz: Understanding competitive analysis

  • Part 2

    Interviewing Customers

    • 1

      Learn the benefits and pitfalls of interviewing

    • 2

      Identify the right people to interview

    • 3

      Avoid these 6 interviewing mistakes

    • 4

      Identify the 4 signals of a potential customer

    • 5

      Use the customer interview template

    • 6

      Find customers to interview

    • 7

      Create personas & persona templates

    • Quiz: Interviewing customers

  • Part 3

    Business Model Canvas

    • 1

      Discover the 3 types of business model canvases

    • 2

      Complete a Lean Canvas

    • 3

      Learn the applications of the Lean Canvas

    • Quiz: Designing a business model

Interviewing customers

Test your knowledge!

Create an account for free or log in to take this course and complete this quiz.
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Question 1

Question 2