Last updated on 5/11/20
Understanding competitive analysis
- Understand competitive analysis
- Define the scope of your competition
This quiz will determine how well you understand the fundamental concepts of competitive analysis
The marketing concept states that the key to achieving organizational goals consists of:
Determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors.
Building more features into your product that any competitor.
In the case of the customer buying a milkshake (and the job-to-be-done is staving off hunger while keeping them from being bored while driving), a banana is:
A direct competitor
A secondary competitor
An indirect competitor
Given you haven't started actual development on the product yet and you want to research if it is worthwhile to build a potential solution, then a competitive analysis is: