• 12 hours
  • Medium

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Last updated on 5/11/20

Interviewing customers

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Evaluated skills

  • Interview customers to generate bias-free conclusions you can trust
  • Question 1

    Which of the following are typical reasons that interviewees would tell you things that they don't really believe: 

    Careful, there are several correct answers.
    • Interviewees want to be polite rather than hurt your feelings.

    • Interviewees can answer based on their aspirations rather than their previous actions.

    • Interviewees want to deceive you intentionally to see you fail.

    • Interviewees may avoid giving answers that make them “look bad.”

  • Question 2

    The best people to interview are:

     

    • People who recently bought the product.

    • People who are looking to purchase in the near future.

  • Question 3

    An early adopter of your product is:

    • Someone who is desperate to solve the problem and is willing to adopt your solution even though it may not be perfectly developed yet.

    • Someone who always buys the latest iPhone.