Welcome to this course, where we'll be discovering the omnichannel customer experience.
Meet Your Teacher
My name is Su Naulls, and I’m a digital marketing expert specializing in digital marketing strategy and customer experience. My background is in sports marketing, but I currently work for an international digital marketing agency, leading a team of digital marketing experts like me to provide all kinds of digital marketing services.
I work with different clients and projects, which helps me see very different trends and habits across a wide range of industries.
Discover How This Course Works
Before we dive into our topic, I want to tell you about the structure of this course and give you a few pieces of advice so you can get the most out of it:
The course is divided into three parts, each of which is divided into multiple chapters.
Each chapter starts with a video introduction. In these videos, you'll get an overview of what we'll be learning in that chapter, and I'll explain the key concepts for you, so you won't feel in the dark as we move through the chapter. I recommend that you watch the video as you start each chapter to prepare and motivate yourself for what's ahead.
Under each video, you'll find a text that explores these key concepts in more detail.
Finally, each part of the course ends with a quiz so you can check what you've learned and determine what you might need to review.
Discover “Home Made”
To help you put the concepts you'll learn in this course into practice, you'll be stepping into the role of Patricia, marketing director of a company called Home Made, which specializes in organic self-care products that you make yourself. Like you, she needs to develop an omnichannel strategy that will ensure the best possible customer experience.
Home Made is a new company selling beauty products to make at home.
It supplies the ingredients needed for the product and the instructions on how to make it.
The company started as an exclusively online business, but has since expanded by opening a store in New York.
It also just signed a partnership agreement with the brand The Nature Company, which markets its products in stores and has a click-and-collect service. For now, the partnership only includes stores in the continental United States.
The company has 12 employees and wants to develop its omnichannel strategy as quickly as possible.
Home Made generates an annual revenue of $790,000.
Of course, if you already work for a company, you can still practice using the Home Made case study, but feel free to apply the concepts of this course directly to your own company.
Now that you know everything you need to get started, let's begin by looking at your omnichannel strategy.
