Digital Marketer Apprenticeship

Launch successful digital marketing campaigns and measure their impact.

Training period

12 months full time

Training duration

200 hours supervised

A flexible online program

Imagine starting a brand-new career at any time! Can’t commit to full-time? No problem, study at your own pace.

Real-world projects

Acquire the most relevant skills by completing 7 projects based on those required in your future career.

Individual learning support

Benefit from weekly mentoring sessions with an expert in the field.

OpenClassrooms Certification

Leave the path with the “Digital Marketer Apprenticeship” certification.

Marketing & CommunicationDigital Marketer Apprenticeship
Certification

OpenClassrooms Certification

Training period

12 months full time

Training duration

200 hours supervised

Digital Marketers are at the core of a business. What are their responsibilities?

A Digital Marketer’s job is to connect businesses with their customers when they’re online. They are responsible for leveraging digital channels to design, build, and implement marketing campaigns, as well as generating leads and driving customer sales. A Digital Marketer also harnesses analytics to identify weaknesses and find ways to improve marketing efforts across all digital channels. 

What Skills Will You Learn During Your Training?

Over the course of this training program, we'll teach you a variety of skills, including how to:

  • Research and watch market trends
  • Implement a digital marketing strategy
  • Improve web analytics and design
  • Use marketing tools for SEO improvements
  • Collect leads via a website, using landing pages and email automation

In addition to these technical skills, you’ll learn transversal or "soft" skills, which will help you grow in your career.

How Do OpenClassrooms Apprenticeships Work?  

Apprenticeship programs combine paid on-the-job learning with online project-based instruction that equips employees for high-demand careers in data, technology, and business development.

Here’s how it works:

  1. Onboarding (2-3 weeks prior to start of apprenticeship): Familiarizes both the apprentice and the employer with the training components and requirements. 
  2. Pre-apprenticeship (3 months of training): Provides the apprentice with scenario-based project learning coupled with weekly mentorship and skills building courses in preparation for the formal apprenticeship program.
  3. Apprenticeship (12 months on-the-job, with one day per week of instruction): Continues to build apprentice’s skills via on-the-job training, corresponding online instruction, and weekly one-to-one mentoring sessions. 
  4. Get certified! Following completion of the apprenticeship program, apprentices earn an industry-recognized and nationally portable credential from the U.S. Department of Labor. 

Online But Never Alone! 

Before, during, and after the training program, you’ll be accompanied by humans:

  • One-to-one weekly mentorship sessions with a professional in the field, in partnership with OpenClassrooms, who’ll provide you with support and guidance to complete your projects.
  • OpenClassrooms staff who’ll help you succeed in your apprenticeship.
  • Our global community of student peers with whom you’ll be in regular contact through our online platform. 

What Our Students Say About This Apprenticeship

 

 Quentin, Student on an apprenticeship

“What I like about OpenClassrooms is that it’s flexible. I’m also supported by a mentor (he’s great), who challenges my ideas and shows me lots of ways to approach an issue. Project assessments really develop my oral presentation skills. I was shy before, and now I feel more comfortable.”

 

 

Victoire, student on an marketing apprenticeship program

“What I find interesting in marketing and communications is that you need to be empathetic to understand how to talk to consumers, and also be versatile. It’s rare to find one job with so many diverse projects!”

Are You Eligible for This Apprenticeship?

To be eligible for this apprenticeship, you must demonstrate proof of the following prerequisites:

  • Be over 18 years of age and have the right to work in the U.S.
  • Have a high school/secondary school degree, vocational certificate, or equivalent.

Technical prerequisites

  • Master the fundamentals of computer literacy (high-school degree level)
  • Have basic experience in digital marketing, including knowledge in:
    • benchmark analysis
    • market research
    • online survey tools and SEO
    • landing page and email design tools

These skills could be validated by having successfully completed OpenClassrooms’ pre-apprenticeship path, an equivalent bootcamp, or by having completed the following courses:

Language: a good level of English (for non-native speakers, a CEFR level of B2, an IELTS band score of 6.5, or a TOEFL score of 80 is recommended).

Equipment: access to a computer (PC or Mac), headphones, a webcam, and a stable internet connection.

Your certificate

  • OpenClassrooms is an online training educational establishment, declared as such by the French authority ‘le rectorat de l'Académie de Paris’.

  • Once you’ve completed your training program, and subject to validating your skills, you will receive the OpenClassrooms standard certificate "Digital Marketer Apprenticeship".

Marketing & CommunicationDigital Marketer Apprenticeship
Certification

OpenClassrooms Certification

Training period

12 months full time

Training duration

200 hours supervised

A teaching method based on practical experience.

  • Acquire key skills for your future career with real-world projects.

  • Make progress with the support of an experienced professional.

  • Acquire concrete know-how and demonstrate it with a portfolio.

Detailed projects and skills

project 1

Dive into your Digital Marketer Apprenticeship

Step into your new role and find out what it means to be a Digital Marketer. In this first project, you’ll also define your goals and your study schedule.

10 hours supervised

Skills acquired in this project
  • Adopt a lifelong learning mindset
project 2

Create a Campaign to Advertise a New Fragrance for a Luxury Brand

In this fictional project, your client, a luxury brand, is launching a new fragrance. Build a digital media strategy and initiate a paid ad campaign to promote it on several platforms. Earn a Google Ads certificate along the way!

40 hours supervised

Skills acquired in this project
  • Combine secondary data sources with keyword research to profile and satisfy user intent
  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors
  • Participate in the implementation of online marketing strategy
project 3

Improve the Design and Prepare the Launch of an SaaS Invoicing App

In this fictional project, you’re working for Flow, an accounting app for small businesses. It needs to be improved and promoted effectively in app stores. Critique the promotional visuals created by the brand team, and work on a new web design!

30 hours supervised

Skills acquired in this project
  • Coordinate with developers to optimize Web site architecture for optimal visibility
  • Execute social media campaigns to inform search marketing tactics
  • Improve search-related activities through ongoing analysis using A/B
  • Collaborate with art design staffs to create multimedia internet content
project 4

Help Ocean Heaven Build Their Social Media Strategy

In this fictional project, you are a volunteer for a non-profit association. Analyze their social media presence and improve their social media strategy using their channels and relevant partnerships.

30 hours supervised

Skills acquired in this project
  • Create content strategies for digital media
  • Execute banner, video, or other non-text link ad campaigns.
  • Identify appropriate KPIs and report key metrics from digital campaigns
  • Manage communications with influencers
  • Participate in the development of online marketing strategy
project 5

Identify Target Customer Groups for your Company

Get to know your company’s audience to improve targeting and then share your recommendations with other teams!

30 hours supervised

Skills acquired in this project
  • Propose online or multiple-sales-channel campaigns to marketing executives
  • Conduct market research analysis to identify personas, their goals and needs
  • Evaluate new emerging media or technologies and make recommendations for their application
  • Collaborate with other marketing staff to integrate and complement marketing strategies
project 6

Audit your Company’s Websites to Optimize their SEO

Help your company improve their SEO (search engine optimization) by identifying valuable keywords and developing an editorial calendar. Thanks to your work, they should gradually be positioned higher in search engines.

30 hours supervised

Skills acquired in this project
  • Evaluate software for implementing online marketing campaigns
  • Manage reporting of search-related activities and provide analyses to marketing executive
  • Optimize digital assets and website exposure for search engine optimization (SEO)
project 7

Capture New Prospects and Maximize their Lifetime Value on your Company's Website

Produce or update landing pages and a welcome email program/nurturing sequence to help your company win customers. Select the KPIs to measure and evaluate the results of your marketing efforts.

30 hours supervised

Skills acquired in this project
  • Develop commercial or technical specifications, such as usability, pricing, checkout
  • Keep abreast of government regulations and emerging Web technology
  • Analyze Web metrics, such as visits, time on site, page views per visit
  • Conduct financial modeling for online marketing programs or Web site revenue forecasting
  • Conduct online marketing initiatives such as email promotions
  • Optimize shopping cart experience, Web site conversion rates against KPIs

One-to-one learning support

  • Benefit from weekly individual mentoring sessions with an expert in the field.

  • Progress rapidly through projects thanks to their expertise in sharing know-how.

The OpenClassrooms community

  • Count on our solid student community to give you support 24-7.

  • Share your doubts or queries with a comprehensive network of students, mentors, and graduates.

How exactly will I learn on an OpenClassrooms path?

From choosing what to study to starting their new career, our students describe their experiences and the support they received at every step of the way.

See step-by-step experience

Training program last updated on Nov 15, 2023