Launch successful digital marketing campaigns and measure their impact.
A Digital Marketer’s job is to connect businesses with their customers when they’re online. They are responsible for leveraging digital channels to design, build, and implement marketing campaigns, as well as generating leads and driving customer sales. A Digital Marketer also harnesses analytics to identify weaknesses and find ways to improve marketing efforts across all digital channels.
Over the course of this training program, we'll teach you a variety of skills, including how to:
In addition to these technical skills, you’ll learn transversal or "soft" skills, which will help you grow in your career.
Apprenticeship programs combine paid on-the-job learning with online project-based instruction that equips employees for high-demand careers in data, technology, and business development.
Here’s how it works:
Before, during, and after the training program, you’ll be accompanied by humans:
Quentin, Student on an apprenticeship
“What I like about OpenClassrooms is that it’s flexible. I’m also supported by a mentor (he’s great), who challenges my ideas and shows me lots of ways to approach an issue. Project assessments really develop my oral presentation skills. I was shy before, and now I feel more comfortable.”
Victoire, student on an marketing apprenticeship program
“What I find interesting in marketing and communications is that you need to be empathetic to understand how to talk to consumers, and also be versatile. It’s rare to find one job with so many diverse projects!”
To be eligible for this apprenticeship, you must demonstrate proof of the following prerequisites:
Technical prerequisites
These skills could be validated by having successfully completed OpenClassrooms’ pre-apprenticeship path, an equivalent bootcamp, or by having completed the following courses:
Language: a good level of English (for non-native speakers, a CEFR level of B2, an IELTS band score of 6.5, or a TOEFL score of 80 is recommended).
Equipment: access to a computer (PC or Mac), headphones, a webcam, and a stable internet connection.
To begin your journey as a Digital Marketer Apprentice, you'll need to be employed by a company that supports your apprenticeship. If you haven't yet secured an employer, don't worry—OpenClassrooms is here to help. Our team can provide guidance and resources to connect you with potential employers who align with your career aspirations.
Start your apprenticeship with confidence, knowing that we're committed to supporting you every step of the way.
From choosing what to study to starting their new career, our students describe their experiences and the support they received at every step of the way.
This training program requires an estimated time commitment of 400 hours, including 200 hours supervised.
Training duration details
The total training duration consists of:
The training period can be extended in the case of part time training.
The average duration is estimated and depends on your entry level into training, the time allocated per week, your availability, your capacity, and learning pace.
Interested in this path for your company?
Get a quote or a demoTraining program last updated on Oct 23, 2024