Mis à jour le 11/05/2020
- Interview customers to generate bias-free conclusions you can trust
Which of the following are typical reasons that interviewees would tell you things that they don't really believe:Attention, plusieurs réponses sont possibles.
Interviewees want to be polite rather than hurt your feelings.
Interviewees can answer based on their aspirations rather than their previous actions.
Interviewees want to deceive you intentionally to see you fail.
Interviewees may avoid giving answers that make them “look bad.”
The best people to interview are:
People who recently bought the product.
People who are looking to purchase in the near future.
An early adopter of your product is:
Someone who is desperate to solve the problem and is willing to adopt your solution even though it may not be perfectly developed yet.
Someone who always buys the latest iPhone.