Get the Most Out of This Course
Course Introduction
Welcome to this course on discovering the role of a Retail Sales Associate a profession at the heart of customer experience and relationship-building.
In this first chapter, you’ll learn how this role contributes to prospecting and customer relationship building. Then, you’ll explore how omnichannel customer experiences are created and how a physical retail space is set up to support those experiences.
You’ll also see how effective omnichannel sales are carried out in practice.
Meet Your Teacher
I’m Cédric BENITO, your instructor for this course. I’m excited to guide you through this learning journey and share the skills and experience I’ve gained over the years.
After more than fifteen years managing companies of various sizes, I founded my own consulting firm: Origami Solutions. I help businesses build and execute their commercial and marketing strategies, and I train students entering these exciting fields.
How This Course Works
If this is your first OpenClassrooms course, here’s how it’s structured.
The course follows a clear, logical progression divided into five chapters, which should be completed in order.
To get the most out of this course and optimize your learning experience, keep these tips in mind:
Read the explanations in each chapter to understand why the concepts matter.
Complete the activities in the “Your Turn” sections to learn how to apply the concepts in practice.
Take advantage of every opportunity to practice. Pause the course, try things out on your own, and reproduce the steps shown in the lessons.
Explore the Course’s Running Case Study
Throughout the course, you’ll follow the fictional fashion retailer NexTrendish to discover the day-to-day responsibilities of a Retail Sales Associate. At the end of each chapter, you’ll complete an observation activity based on this running case study.
For the final quiz, you’ll step into the role of a Sales Associate for the mobile phone company PurpleBlue.
Download the Course Summary.
Ready to get started? Join me in the next chapter as we explore the fundamentals of the Retail Sales profession.
