Have you heard of the term growth hacking? You'll often hear this to describe companies that experience rapid growth by deploying unique, sometimes out-of-the-box marketing tactics. Born in the startup tech world, growth hacking is now used across all industries.
In the first part of this course, you'll work on an action plan that will set up your business for rapid growth.
In the second part of the course, you'll discover how the AARRR framework can help you identify areas of growth. This framework helps you understand your customers, their journey, and provide insights on how to optimize your marketing during your customer's lifecycle.
In the third part of the course, you'll get prepared to keep growing over time. You'll learn about brainstorming techniques that can help you keep generating hacks and then prioritize them, and which KPIs (Key Performance Indicators) to keep an eye on.
This course will help you see how successful companies do things differently to reach rapid growth. If success is about going beyond your competitors, this course will show how to break away from the typical marketing tactics and do something more daring and more rewarding.
Join us to grow your business exponentially! 😁
Meet your teachers
Kelly Merran has been part of the French startup ecosystem for several years and wrote the original version of this course on the OpenClassrooms platform in 2019. She runs a business which helps startups in strategy and communication with a mix of lean startup methodology, design thinking and growth hacking. She is the founder of brainnectar.co and the podcast @insense____.
Mike Miello created the English version of this course, based on Kelly's original course. He is passionate about entrepreneurship and winning online (and he'll explain what he means by that at the very start of the course!). He has taught several other courses on OpenClassrooms about Search Engine Optimization (SEO).