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#Additional material

#Talking to your customers: identifying and refining use-case hypothesis

Conducting customer discovery interviews by Steve Blank

Rules for customer interviews by LIFFFTInc

Good and bad examples of customer interview questions by LIFFFTInc

How to approach strangers for customer interviews by LIFFFTInc

Techniques for getting customer stories by LIFFFTInc

Example of Phone interview: “a temperature app” (MIT Mooc Who is your customer)

Example of in-person interview: “a temperature app” (MIT Mooc Who is your customer)

#Focus Groups

Example of Focus Groups, by Vox Pops International

Conducting Focus Groups by The University of British Columbia

Example of observations by Vox Pops International

Synthesis: How to build an end-user profile by Bill Aulet (MIT)

#Designing the customer persona: 

Guide for designing customer persona

Download link to the template

Do you Really need a persona? by Bill Aulet (MIT)

How to create a customer Persona? by Matt Forman (founder of Traffika)

How do I create a customer persona? by Heather L. Martin (SEO Copywriting)

Customer Persona at Sensable Technology by Bill Aulet (MIT)