Any company that communicates must be able to evaluate the impact of its communication. And that also goes for your online communication!
Think about the people surfing the web. What do they think of you when they land on your site? Or your Facebook page? Or when they read reviews?
You should want to know—and you can!
Here is what you will learn in this course:
In the first part, how to audit your company's online reputation (i.e., list all the platforms where you appear to measure their impact).
In the second part, how to set up an influence strategy (i.e., with influencers, but not just that)!
Finally, in the third part, how to manage a PR crisis. It's true that dissatisfied customers are the ones who shout the loudest on the internet - you just have to know how to respond to them.
We will give you the keys to master your online image and make your brand shine online! Sign up, and we'll get started in the next chapter!
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