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Do product research: analyze the competition and interview potential customers
Table of contents
Part 1
Doing a competitive analysis
1
Learn the importance of competitive analysis
2
Discover the competitive analysis canvas
3
See an example competitive analysis canvas
4
Discover other competitive analysis tools
Quiz: Understanding competitive analysis
Part 2
Interviewing Customers
1
Learn the benefits and pitfalls of interviewing
2
Identify the right people to interview
3
Avoid these 6 interviewing mistakes
4
Identify the 4 signals of a potential customer
5
Use the customer interview template
6
Find customers to interview
7
Create personas & persona templates
Quiz: Interviewing customers
Part 3
Business Model Canvas
1
Discover the 3 types of business model canvases
2
Complete a Lean Canvas
3
Learn the applications of the Lean Canvas
Quiz: Designing a business model
Table of contents
Part 1
Doing a competitive analysis
1
Learn the importance of competitive analysis
2
Discover the competitive analysis canvas
3
See an example competitive analysis canvas
4
Discover other competitive analysis tools
Quiz: Understanding competitive analysis
Part 2
Interviewing Customers
1
Learn the benefits and pitfalls of interviewing
2
Identify the right people to interview
3
Avoid these 6 interviewing mistakes
4
Identify the 4 signals of a potential customer
5
Use the customer interview template
6
Find customers to interview
7
Create personas & persona templates
Quiz: Interviewing customers
Part 3
Business Model Canvas
1
Discover the 3 types of business model canvases
2
Complete a Lean Canvas
3
Learn the applications of the Lean Canvas
Quiz: Designing a business model
Understanding competitive analysis
Question 1
Question 2