Are you really interested in the job? It’s time to uncover more about the company!
You’re in luck! The Internet is an excellent tool for finding out everything about everyone! However, you’ll need to be selective and consult only reliable information!
Other avenues can be used too, especially if you live in a region or business environment where companies who are recruiting are often well-known by everyone.
A recruiter expects applicants to have a certain degree of knowledge about the company (the field, market positioning, key issues, etc.) and the post before applying. To achieve this, look carefully at the job offer and do additional research – especially if there aren't too many details.
Search engines are powerful allies!
Type in the company name and see what pops up.
You’ll discover the company's website, articles and reports, even employees on social networks, the LinkedIn or Facebook page of the company, its social and solidarity commitments and sometimes a newsflash!
For example, if the job offer mentions an international presence, take advantage of this and look into which countries the company is present. Explore its advertising, interviews with its top management, and so on.
Study the company’s website
You should be able to find the company’s website as .com or .co.uk.
Generally, a company’s website will be structured like this:
the company, its teams: “Who are we?”
its business, its products
its blog and articles
its recruitment page
links to its pages on social media (LinkedIn, Twitter, Instagram, Facebook, depending on its line of business)
This public portrayal of the company will be invaluable to understanding the vision, missions, and the values it adopts. It's up to you to identify the points in common and adopt vocabulary to your CV and cover letter which show you are ‘a good match’!
It’s vital to consult this, when available. The company will present its identity, values, projects, benefits offered to employees and why it’s good to work within its teams!
Research and examine the criteria used to attract applicants. Note and memorize the company’s values and think about the ways they correspond to you! Be prepared to talk about these with the recruiter.
Also look at all the job vacancies; sometimes you’ll find another position that will suit you even better! Also, a high number of current vacancies could indicate, at best, a high rate of growth or, at worst, a high turnover of employees.
Have a look on social media
Whether it’s on a Twitter, Facebook, Instagram, or LinkedIn page, it will be interesting to see what the company communicates and how they do this. Study the image that they are building with the general public and their customers.
On LinkedIn, you’ll easily find the names of employees who work there, posts by senior management and maybe even by your future boss!
If you have a professional looking profile, send a contact request to the recruitment manager and some potential colleagues – or the head of the company! The more quality direct contacts you have, the easier it is to obtain first-hand information about the company/job.
You might also find helpful information and perspectives on employer review sites, like Glassdoor.
Take advantage of your own local network
If you live near the company, don't neglect your local network! The Internet isn’t the only way of getting valuable information or useful contacts. Look for every opportunity to get in contact with the company or its staff to obtain information.
Friends of friends
Find out if friends or acquaintances work for the company. It may be helpful to meet them and find out if they like it there, have good working conditions, know someone on the recruitment team or any key issues facing the company.
All information collected is useful in putting your application together!
Consider attending recruiting events
Sometimes, you can meet company employees at an event! Be pro-active as this is an opportunity to learn more about the company, its organization, its development and its staff.
As a result of this initial contact, you may be asked to send in or bring a CV. This may be an opportunity to apply directly for a job or to use what you learn to write a super targeted cover letter.
Take advantage of your school's connections
Sometimes your school will put you in contact with companies in other ways. In this case, ask them directly:
What advice can you give concerning the type of application to send?
How can I make the most of my CV?
What is the company looking for?
How does the recruitment process work?
Who is involved?
If your school has a partnership with a company, they have connections to senior management or HR. Other students have probably already obtained work there.
In the case of sandwich courses, it’s good to know when former trainees leave (at the end of their contract), as they can be replaced if the partnership has gone well!
In this situation, the school will inform you and be able to answer any questions .
Remember, the more familiar you are with the company, the more comfortable you’ll feel applying!