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Launch a Facebook Ad Campaign

Table of contents

  • Part 1

    Prepare Your Campaign

    • 1

      Understand the Value of Facebook

    • 2

      Learn Facebook Vocabulary

    • 3

      Get to Know Your Audience

    • 4

      Find the Audience That Matches Your Persona

    • Quiz: Prepare Your Ad Campaign

  • Part 2

    Launch Your First Campaign

    • 1

      Prepare Your First Campaign

    • 2

      Step 1: Set Your Objective

    • 3

      Step 2: Configure the Ad Set

    • 4

      Step 3: Draft Your Ad

    • 5

      Track Conversions With the Facebook Pixel

    • Quiz: Launch Your First Facebook Campaign

  • Part 3

    Maintain Your Campaign

    • 1

      Optimize Your Campaign

    • 2

      Refine Your Audience

    • 3

      Improve Your Campaigns With A/B Testing

    • Quiz: Maintain Your Campaign

Table of contents

  • Part 1

    Prepare Your Campaign

    • 1

      Understand the Value of Facebook

    • 2

      Learn Facebook Vocabulary

    • 3

      Get to Know Your Audience

    • 4

      Find the Audience That Matches Your Persona

    • Quiz: Prepare Your Ad Campaign

  • Part 2

    Launch Your First Campaign

    • 1

      Prepare Your First Campaign

    • 2

      Step 1: Set Your Objective

    • 3

      Step 2: Configure the Ad Set

    • 4

      Step 3: Draft Your Ad

    • 5

      Track Conversions With the Facebook Pixel

    • Quiz: Launch Your First Facebook Campaign

  • Part 3

    Maintain Your Campaign

    • 1

      Optimize Your Campaign

    • 2

      Refine Your Audience

    • 3

      Improve Your Campaigns With A/B Testing

    • Quiz: Maintain Your Campaign

Maintain Your Campaign

Test your knowledge!

Create an account for free or log in to take this course and complete this quiz.
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Question 1

Question 2