Identify relevant keywords

Question 1
You are beginning to optimize your company's SEO. Which keywords should you prioritize?
- Long-tail keywords
- Short-tail keywords
- General keywords
Question 2
Your organization has asked you to attract more qualified leads. Which keywords should you prioritize?
Attention, plusieurs réponses sont possibles.
- Generic
- Intent keywords
- Long-tail keywords
Question 3
How does one come up with ideas for keywords?
Attention, plusieurs réponses sont possibles.
- By writing down words related to your business.
- By brainstorming with colleagues who know the industry well.
- By reviewing questions customers have previously asked.
- By analyzing what the competition is doing.