Last updated on 2/6/20
- Understand the concept of a business model
The software company quoted in the introduction video is facing 2 choices for selling their software to TV channels that requires a high level of customization service, going direct or going through integrators. What does going direct mean?
Generating more short term revenue but a harder to scale organization, leading to a small local player
Selling more efficiently a complex product, which is always the best option
Selling the product at a higher price through better service offering
Selling also more complementary products
Gaining more control over customers, which means more sales, and an higher potential business
Higher customer loyalty
How did Laguiole survive to the low cost Asian competition?
Pivoting to a totally new business
Investing in a high volume capacity plant
Reducing its workforce and cost structure
Turning the century old know how into an asset, by repositioning the business in the high end small volume luxury segment
Partnering with an Asian manufacturer
Selling to a competitor
What does finding new value engine in the value subsystem of the business model consist in?
Analyzing systematically throughout the entire usage ecosystem new sources of value
Finding ways to sell more services to your customers
Selling at a higher price
Repositioning your business as a luxury, high end service
Going through selective distribution
Rethinking your revenue model