Table of contents
- Part 1
Characterize your market
- 1
The Sweetch case
- 2
Analysing the Sweetch case
- 3
Why bother yourself about the market?
- 4
Differentiate the various levels of market
- 5
Assessing the addressable market: the process?
- 6
Assessing the addressable market: the value proposition
- 7
Assessing the addressable market: profiling the customer ?
- 8
Assessing the addressable market: the remaining questions?
- 9
Assessing the addressable market: what to remember?
- 10
Find information
- 11
Summing up
Quiz: Quiz 1
- Part 2
Test and prototype your idea
- Part 3
Use the business model as a guide for execution
- Part 4
Leverage the business model for early strategic thinking
Table of contents
- Part 1
Characterize your market
- 1
The Sweetch case
- 2
Analysing the Sweetch case
- 3
Why bother yourself about the market?
- 4
Differentiate the various levels of market
- 5
Assessing the addressable market: the process?
- 6
Assessing the addressable market: the value proposition
- 7
Assessing the addressable market: profiling the customer ?
- 8
Assessing the addressable market: the remaining questions?
- 9
Assessing the addressable market: what to remember?
- 10
Find information
- 11
Summing up
Quiz: Quiz 1
- Part 2
Test and prototype your idea
- Part 3
Use the business model as a guide for execution
- Part 4
Leverage the business model for early strategic thinking
Assessing the addressable market: the value proposition
Part 1: The job to be done
Additional material
Mcdonald's: increasing the sales of milkshake
Part 2: Remove the pain
Part 3: Adding new value dimension
Additional material
Steve Jobs introduces the iPhone in 2007
Part 4: To remember
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