• 10 hours
  • Medium

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Last updated on 2/6/20

Assessing the addressable market: the value proposition

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Part 1: The job to be done

Additional material

Mcdonald's: increasing the sales of milkshake

Part 2: Remove the pain

Part 3: Adding new value dimension

Additional material

Steve Jobs introduces the iPhone in 2007

Part 4: To remember

Example of certificate of achievement
Example of certificate of achievement