• 10 hours
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Last updated on 3/30/22

Assessing the addressable market: profiling the customer ?

Additional material

What is market segmentation?, by Erdin Beshimov (MIT)

How to segment?

Introduction to Sensable Technologies:

The example of Sensable Technologies

The website of Sensable Technologies

Example of potential market early investigation:

Sensable tech Part I, by MIT OpenCourseWare

Sensable Tech Part II, by MIT OpenCourseWare

Example of certificate of achievement
Example of certificate of achievement