Additional material
Talking to your customers: identifying and refining use-case hypothesis
Conducting customer discovery interviews by Steve Blank
Rules for customer interviews by LIFFFTInc
Good and bad examples of customer interview questions by LIFFFTInc
How to approach strangers for customer interviews by LIFFFTInc
Techniques for getting customer stories by LIFFFTInc
Example of Phone interview: “a temperature app” (MIT Mooc Who is your customer)
Example of in-person interview: “a temperature app” (MIT Mooc Who is your customer)
Focus Groups
Example of Focus Groups, by Vox Pops International
Conducting Focus Groups by The University of British Columbia
Example of observations by Vox Pops International
Synthesis: How to build an end-user profile by Bill Aulet (MIT)
Designing the customer persona:
Guide for designing customer persona
Do you Really need a persona? by Bill Aulet (MIT)
How to create a customer Persona? by Matt Forman (founder of Traffika)
How do I create a customer persona? by Heather L. Martin (SEO Copywriting)
